Summer Camps Create Visibility For Young Chefs Academy Franchise Owners
Capitalizing on times when parents are clamoring for child-enrichment opportunities help boost revenues and also build programming awareness
The arrival of summer is greeted with joy by children — and dreaded by their parents. There’s no shortage of enrichment activities available, but how to choose options that will educate their children as well as entertain them? For communities with a Young Chefs® Academy children’s cooking school franchise, the choice is easy.
Young Chefs Academy franchise owners offer a wide range of summer camps, short-term classes with a specific goal for students. These provide not just the opportunity for kids to do something fun, they also become familiar with what a Young Chefs Academy is and does, and often want to take more classes.
Franchise owner input key element of camps
Camps are created with input from Young Chefs Academy kids’ cooking school franchise owners. They meet with the corporate team to talk about what versions have been popular, and where improvements could be made. Some best-sellers over the years have included: chocolate (different uses); baking; cupcakes; and showdowns.
“Each of the camps offer something for every child who participates, regardless of their skill level when it comes to cooking and kitchen know-how,” says Julie Fabing Burleson, Founder and Chief Executive Officer. “As with our regular classes, they are designed to introduce participants to the joy of cooking and help them learn basic kitchen skills that they can build on and that will serve them throughout their lives.”
Camps are a gateway to membership sales
“Just as we see with our themed workshops around holidays, and our birthday parties, Young Chefs summer camps are a great way to get new families in the door,” explains Burleson. “Once they are in our kitchen, the kids and parents alike want to learn more about our weekly classes where their children can pursue their culinary interests through an ongoing, structured program. They often sign them up for memberships before the camp has even ended.”
Through classes, workshops and camps, Young Chefs Academy takes kids into the kitchen and teaches them not just how to cook, but also how to work independently and as a team to master new skills. A Young Chefs Academy franchise is a fun, scalable and profitable business providing a rewarding enrichment opportunity that kids and parents love.